Tag: customer experience

The Impact of Customization on Customer Experience

We've all been there before. You're scrolling through your Facebook feed and see an ad for a product you were just thinking about. Or you're shopping online for a new pair of shoes, and the store suggests a style and colour you love. It's almost like they were reading your mind, isn't it? These days, customization is becoming crucial to the customer experience. Here's a look at why customization matters and how it can impact the way customers view...
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